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EU PPWR 2026: What Cosmetic Packaging Manufacturers Need to Know
The European Union’s Packaging and Packaging Waste Regulation (PPWR) began applying on August 12, 2026. This new regulation introduces a common framework for packaging design, recyclability, waste reduction and reuse across the EU. For cosmetic brands and packaging manufacturers, it is an important reason to review packaging materials and product designs.
3 Key Changes to Watch
1. More recyclable packaging
The PPWR sets a goal for all packaging placed on the EU market to be recyclable by 2030. Cosmetic packaging developers should consider material selection, component separation and the practical recycling options available in their target markets.
2. Recycled content in plastic packaging
The regulation introduces minimum recycled-content requirements for plastic packaging, with targets that apply from 2030 and increase over time. Brands and suppliers can start reviewing the availability, quality and suitability of recycled materials for their packaging applications.
3. Packaging reduction and reuse
The PPWR also aims to reduce unnecessary packaging and encourage reuse and refill systems. For the beauty industry, refillable airless bottles and replaceable inner containers are examples of packaging formats worth exploring, provided they meet product protection and applicable regulatory requirements.
How Can Cosmetic Packaging Suppliers Prepare?
Packaging manufacturers can begin by reviewing their current product portfolios, checking material combinations and exploring designs that support recyclability and refillability. The right solution will depend on the product formula, packaging performance and relevant market requirements.
At Sun-Rain, we offer a range of cosmetic packaging solutions, including refillable airless bottles and PP packaging options, to support brands exploring different packaging designs.
Looking for cosmetic packaging solutions for your next product? Contact Sun-Rain to discuss your packaging requirements, customization options and samples.
Zhejiang Sun-Rain Industrial Co., Ltd.
Founded in 2006, Sun-Rain is a leading manufacturer of innovative packaging solutions for personal care, skincare, cleaning, and cosmetic products. With a 130,000㎡ intelligent factory , Sun-Rain integrates R&D, design, precision mold making, automated injection molding, and assembly. Certified with ISO 9001, ISO 14001, ISO 13485, and EU standards, we deliver high-quality, sustainable packaging trusted by global brands.
